How to share content, by Napa's Internet Marketing expert – Napa Valley Register


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The demand for high-quality content increased with Google’s 2022 Helpful Content Update, which emphasized articles of 1,500+ words.
Let’s face it, consistently coming up with great fresh content is challenging. That’s why many marketers are adding content curation to their marketing strategies.
What is content curation?
Content curation is the process of collecting, organizing and sharing valuable online content on a particular topic or niche. It’s more than simply repurposing someone else’s content and uploading it.
Content curation involves finding relevant information, adding your unique perspective, and sharing it in a way that appeals to your target audience by adding images, graphs and infographics.
The content can be used across your digital channels, including social media platforms. Extract parts of this for your newsletters and use it in your blogs. Versatility makes content curation a powerful tool for marketers in both business-to-consumer and business-to-business sectors.
Content curation: Share your opinions and perspectives
Borrowed content saves time and still positions you as a thought leader, but you need to invest in this. Talk about how you can use this information, why this is relevant, why you’re posting this, why you agree or not. Make it relevant. You should include your own intro and a summary at the end of the article.
The benefits of content curation
1. Additional resource to help your team. For some companies, having a large, full-time marketing team is a given. For those with smaller teams, content creation is time-consuming and labor-intensive.
Content curation can significantly streamline the content creation process and make deadlines more manageable. By curating content, you’re jumpstarting the content creation process. It’s easy to find or create data or infographics to help flesh out an article.
2. Establishing yourself as a thought leader. Sharing insightful content with your audience builds your brand’s reputation.
3. Staying abreast of industry trends. Content curation allows you to explore and remain informed about ongoing trends within your industry.
By monitoring keywords and topics relevant to your business, you can discover what your competitors are writing about, track media coverage, and uncover other useful insights.
4. Building and engaging your audience. By starting and promoting conversations around curated content, you can better understand your audience’s needs and preferences, ultimately driving business growth and personalization.
Sharing diverse types of content can also help engage different segments of your audience, ensuring that your content remains fresh and appealing.
6. Enhancing visibility online (SEO) Curated content is a good way to build backlinks and citations to authoritative, trusted sources. It’s also a way to get proper author citations. Building backlinks and associations is an important part of every SEO (Search Engine Optimization) strategy.
I’m writing an article on content curation tools that help identify relevant content. I’m using one now and it flags the articles that I love sharing. I’ll write about this in a future article.
Do you have questions about how to incorporate curated content into your marketing plan? Contact Top of Mind Marketing. We’re writers and digital media specialists.
Janet Peischel
Contact Janet at 510-292-1843 or
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Janet Peischel
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